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Thursday, April 8, 2010

Sales Playbook...Uncle Paul Just Gets It.

I have been following my brother in sales Uncle Paul Castain for several months.  I don't REALLY no Uncle Paul, but he is clearly either studied the psychology of selling or he has a ton of experience and is kind enough to share is his thoughts and wisdom.  


Do you find yourself trying to justify reason why not to make the call,  Mondays are bad because everyone is grumpy getting back to work and Tuesday, no way!! Everyone is busy trying to fix all the issues from Monday...so on and so forth.  C'mon, don't act surprised, we've all had those debates.


In this post he answers the age old question...what day is the best day to cold call?


Once again he hits a homerun.

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