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Tuesday, May 11, 2010

CIO's need to sell the cloud too...

I want to know as much about something new as I possibly can and this cloudy stuff is no different.  Trying to understand how and when it will impact businesses is like wishing for snow days.  Which raises the question...just what is holding back technology leaders from migrating to the cloud?

As a sales professional it is critical to learn how to paint an accurate picture to a prospects (for the CIO its your CEO's and CFO's), they need to SEE why they should choose my solution. Getting a prospect to choose your products or services is partly art and partly learned skills.  Debating which is a better quality (Art versus Skill) is like debating what's the best day for cold calling.

Knowing who you are as a salesperson is what will make you successful.  I am certainly not  trying to insult my CIO friends, hell you forgot more about technology while you were shaving this morning than I will ever know, and most of you have spent a lifetime developing your expertise.

I understand that being a CIO takes wisdom, experience, business savvy...but how often do you find yourself working on your ability to close the sale!  Many of you have several projects on your plate and determining which will provide the greatest benefit to your company will require analysis, calculations and "gut" feelings that only you can make.

There have been a few studies about "Risk outweighing the benefits" of cloud computing.  I am still struggling with why the "cloud" has yet to live up to the hype.

Ultimately, your assessment will drive the decision, but sometimes generating interest and enthusiasm for a project is no different than getting your foot in the door.  So spead the word, and by the way...welcome to sales.

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